Here at Deena London, we are not only about keeping up with spring/summer and autumn/winter fashion trends, but also about staying ahead of certain key seasonal trends; at times, we even find ourselves setting them! This season, our creative director set her eyes on luxury embellishment – and lots of it! We’re talking beads, feathers, …

Could Spring finally be in the air? Studies have shown that demand for pastel pieces have increased by an astounding threefold since the SS18 shows back in September. It’s no wonder; pastel shades are versatile in the sense that you can mix and match different shades of pastel pieces, they’re great for brightening your outfit …